Did you know that YouTube is the second most visited website after Google? Just look at the user base stats. It is enormous, and more and more users are added month by month. That means it's essential to integrate YouTube into your trade show marketing strategy. Marketing analysts have calculated that YouTube receives over 400 million unique visitors monthly. This makes it the second largest social network, right after Facebook.
This makes YouTube a common way to reach a whole new audience for your trade show promotion.
YouTube allows users to upload videos and share them across multiple platforms. The process is so simple that users can upload the footage they captured on their phones within minutes. And since Google owns YouTube, it's getting a boost in search engine rankings, which means it's likely to reach a broader audience. People from around the world participating in the exhibition stand Dubai.
Exhibitors these days take advantage of the best of YouTube when exhibiting. You will often find them recording their booth design at the exhibition center for them to upload and share with their network. That is not all. YouTube's large audience engages in videos, walkthrough videos, and 360 experience videos. They are constantly looking for an additional experience through these types of videos.
YouTube is a good marketing channel to build and maintain popularity, engagement, and traffic for your events. If you take the time to identify opportunities, you will come up with something new that marketers in your industry often overlook.
An image or description of an event can never match the clarity of a video. Don't assume people aren't interested in hearing about your brand presence at trade shows. Companies that are part of your industry would love to gobble it up, be it customers, suppliers, or even your competition. After all, people always want to know more.
CREATE A YOUTUBE VIDEO THAT'S MARKETABLE
First, a reality check, audiences that come to YouTube Don't want to see how you're promoting your business and want to be informed. So avoid purely promotional posting videos. Instead, it would be best if you opted for videos that engage the viewer emotionally. Marketing your video is no different than trying to engage attendees with your booth design. Both require an engaging presentation, clear visuals that engage viewers' interests, and present your brand with enthusiasm and a bit of humor. And unlike a trade show booth design that relies on a visual flair to capture interest, you have more tools at your disposal to make your YouTube videos more engaging.
GIVE INCENTIVES TO YOUR VIEWERS
You can still integrate videos into your email and social media page if you don't have the time and money to spend on full YouTube integration. As part of your booth promotions, you can highlight the rewards viewers receive when they visit your booth. This can include free treats, flat rate discounts, freebies, special offers, and promotions. In this case, a video has a more significant impact than a bulleted list or a brochure.
Leverage novelty
Do your viewers know what it's like to use a high-end product from your industry? Then make a video about it. For example, comparing a $5 product to a $100 product is a great way to engage your viewers. Most people would love to know what it's like to use an expensive product and see hosts participate in activities that viewers cannot attend due to fear, budget, or location.
Educational
Content Another way to add value to your videos is to use educational content. Not everyone would be interested in learning more about trade show booths. But educational content doesn't mean dry, boring facts. You can use your marketing and presentation skills to make it exciting and engaging.
How-to videos always remain trendy for viewers. After all, someone constantly struggles to understand how a particular product or service works. You can cover this industry niche primarily if you use YouTube as a long-term marketing strategy. A video run-through at the fair is considered instructive. You can show your customers and spectators what the trade fair you are attending looks like from the inside. Highlight your experience, your failures, and what you did right.
Choose the title of your video correctly.
Here's one final tip: if you're making your videos to promote your brand at a trade show, keep the title simple for search indexing. Use the name of the fair, your company's name, and the stand number (optional) in the title. Also, at the end of your video, mention where your booth design is located, ideally with images or maps.
Keep your video title short and sweet for a more protracted advertising campaign. Use catchy modifiers in your title to showcase your video's theme. A good example is how to categorize your sales feedback in Excel in three easy steps.
Using large numbers is another strategy, such as the $1000 product VS the $5 product comparison.
Towards the end of these videos, you can mention that your company is attending an upcoming trade show and that your viewers should visit you. Please allow them to connect directly with your company through your social media page or your trade show presence.
In conclusion, I would like to say that when creating a YouTube promotional video, you should keep the following principles in mind.
- Could you not make it purely promotional?
- When promoting your booth design, set incentives.
- Attract your viewers with a novelty. Their video could be about an event they've never attended, a product they thought they'd never need.
- Create informational videos like video tutorials to add credibility.
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